SportNation have been through significant changes over the last couple of years. Backed by some serious investment and a lot of know how in the betting industry, this exciting new bookie is trying to provide their users with something genuinely different. But how well are they getting on? We've taken an in depth look in our SportNation.bet review.
SportNation initially launched in August 2016 under the name BetOnBrazil. That name comes from the fact that it was launched in partnership with the broadcaster, Alan Brazil. Although BetOnBrazil had some early success, the decision was made to rebrand and launch SportNation to try and form a "stronger connection" with users according to the holding company, Argyll Entertainment.
Argyll Entertainment operate a number of different brands in the sports betting marketplace and believe that the change in branding for SportNation and the development of their new website at SportNation.bet would give them the best chance to catch the attention of sports fans.
Their aim for SportNation is to offer punters something genuinely different. They promise "a new online gaming experience" which combines betting with entertainment to provide their customers with the most fun experience in the world of online betting and gaming.
SportNation have to carefully tread the line between doing things differently and ensuring they attract sports betting customers who have accounts with other bookmakers. To that end, they aren't offering a free bet for their welcome bonus, rather they have a first deposit bonus worth up to £50.
To take advantage, customers opening a new account with SportNation must remember to enter promo code SN50NEW during the signup process. Then, deposits between £10 and £50 will be matched by SportNation with a 100% bonus. The bonus funds will be deposited into your account immediately but cannot be withdrawn until both the deposit and bonus are rolled over seven times on sports bets at odds of 1.6 (3/5) or higher.
New customers get 30 days to complete the rollover requirements but the offers don't stop after the first month. SportNation go further than most bookies when it comes to rewarding their loyal customers with their Rewards Plus Program offering tailored free bets and bonuses and even hospitality tickets to sporting events.
SportNation.bet looks great. The site is based on software developed by SBTech who provide the technical underpinning of many online sportsbooks and SportNation have been able to make the most of that platform whilst ensuring that the site looks and feels very much their own.
The use of SBTech gives SportNation the confidence to know that their site is reliable and easy to use. It also gives them an instant catalogue of sports, events and markets for users to be on. Perhaps the best thing about the site, though, is its ease of use. It is possible to switch between the multiple betting options with just a couple of clicks and the latest in-play markets are handily placed right on the homepage.
Although there is a sense of familiarity about the site, SportNation have ensured that their site cannot be confused with any other online bookie through the use of their orange, white and dark grey colour scheme and specially chosen fonts all of which makes SportNation.bet easy on the eye.
SportNation benefit from the SBTech's all in sportsbook provision by being able to offer their users a fully functioning sportsbook including a massive amount of choice and great value. All of the markets you would expect of a big bookmaker are present on SportNation and they are always adding to their offering. The competitive yields in all manner of different sports are also boosted by the #YOURNATION collection of daily price boosts.
SportNation don't currently provide live streaming.
The SportNation website arguably looks even better on mobile devices than desktop computers. The fonts, colours and graphics used really stand out whilst the technical underpinning is very strong. Finding your way around the mobile site is quick and easy and all of their products and features are available on the move. If you prefer apps to mobile browsing, SportNation have excellent apps available on both iOS and Android devices.
Providing a world class sports betting service right from the off is vital for SportNation's hopes of challenging the biggest bookies and part of that includes giving users the control provided by cash out. The SportNation cash out feature (which is available on select markets) allows punters to secure profit long before an event ends whilst their partial cash out offering gives even more chance as it's possible to guarantee a profit whilst keeping a portion of the bet running.
The SportNation website is licensed and regulated by the Gambling Commission in the United Kingdom under the name of Argyll Entertainment. It is not easy to get a license to operate in the UK and potential users can rest assured that SportNation have had to jump through any number of regulatory hoops.
A major part of this process involves ensuring that licensed bookmakers have the funds to cover the liabilities of the bets they strike. Bookmakers must also have a clear set of terms and conditions and you can read all of SportNation's on their website.
As well as the terms and conditions, SportNation have a comprehensive FAQ page which is the first place to turn for any customers who have issues that need sorting. Those who cannot find the applicable answer there can turn to the Contact Us page which lists details of the customer support email address and live chat service.