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Boylesports are the largest independent bookmaker in Ireland. Based out of their headquarters in Dundalk, Boylesports continue to take bets in shops and online. They’re working very hard to keep growing but what exactly can Boylesports offer you? Find out in our Boylesports review which looks at their site, betting odds and markets and the welcome bonus available for all new customers.
The internet has had a transformative effect on the world of betting. The amount of choice is excellent for punters but it has been a huge challenge for those bookmakers who had previously focussed on high street betting. That was exactly the challenge facing Boylesports when they decided to take their bricks and mortar operation online.
Boylesports are certainly a very different company now than they were when John Boyle opened his first betting shop in Northern Ireland in 1989. Boyle’s business nous saw Boylesports grow to the point where they have over 200 shops on the island of Ireland all the while remaining independently owned.
Boyle and his team took the approach of trying to replicate everything that was good about their shops – the atmosphere, the familiarity and the friendly touch – online. That approach has paid dividends as they’ve had very good success with their site and continue to grow.
Boylesports Free Bet Welcome Bonus and Promotions
In an attempt to show off what they have to offer, Boylesports decided to make their welcome bonus about more than just their sportsbook. When you open a new account with Boylesports you will be eligible for €30 in free bets and €10 to play with on the casino for just a €10 qualifying bet. The welcome bonus applies only to your very first bet with Boylesports which must be at odds of evens (2.0 in decimal odds) or above. Full terms and conditions can be found on the Boylesports site, as can details of their other promotions. As you can see, this is one of the best Irish free bets available
Boylesports are one of the best bookies around when it comes to offering promotions to their loyal customers. There are always upwards of 15 promotions ranging from money-back offers for selected race meetings, extended each way terms, double winnings on selected sports bets and regular golf betting offers.
Interface and Appearance
The first thing that catches your attention when you visit the Boylesports homepage is that it looks quite busy. The bookies have a tough job of displaying such a lot of information in a way that doesn’t confuse their visitors and we’d have to say that Boylesports could improve in this regard.
Once you get your head around the way Boylesports set their homepage out it actually works well. There are links to the most popular sports and bets including a smart menu section that saves a lot of space. It also feels familiar with account information and links to the various products at the top of the page, a long list of sports down the left and the betslip on the right.
Things are further helped by the use of colours throughout the site to make certain odds and sections pop. Boylesports also do a good job of highlighting which events are eligible for their current promotions.
Betting Markets and Odds
The number of sports and markets that Boylesports offer went up as soon as they expanded from shops to the internet. You’ll find a wealth of markets to satisfy any punter on the biggest sports and competitive odds even on the more obscure events.
The Boylesports promotions help their offering no end for those major sporting events but in general their odds stack up well. Odds comparisons regularly show Boylesports are top priced on big horse races and golf tournaments and we believe they offer something for every punter.
Boylesports’ live-streaming service is provided through their ‘Bet & Watch’ feature. As the name suggests, you’ll need to have a bet on the event that you want to watch before the stream becomes available but live-streaming is meant to go hand in hand with in-play betting so that is no big deal.
Boylesports don’t quite make the same amount of fuss about their mobile betting options as some of their competition but they do claim that they have the highest rated betting app on the Apple App Store. You can judge the Boylesports mobile apps for yourself but our testing found them to be full of great features, fast and reliable which is exactly what you want when betting on the move.
To see your current open positions with Boylesports all you have to do is click the ‘Cash Out’ tab. From there you have the option to manage your singles and multiples bets. Boylesports’ cash out option allows you to lock in profits long before the event ending and even cut your losses should things not go to plan in-play.
Licence, Security and Customer Service
Regulatory challenges were right at the top of the Boylesports agenda when they moved their operations online. From dealing solely with Irish and UK authorities, Boylesports started taking customers from all around the world. In addition to their head offices in Ireland, Boylesports took the decision to open up offices in Gibraltar and therefore to be regulated by the Gibraltar Gaming Commissioner.
Potential customers should feel reassured that Boylesports have passed all the regulatory steps required but they don’t stop there. They have very clear terms of service including their commitment to their users available to be read on site and a dedicated dispute resolution platform for anybody who is unhappy.
Hopefully, unhappy or confused customers won’t need to get as far as dispute resolution as Boylesports have a dedicated customer service department who are contactable by phone and live chat. Alternatively, you can open a support ticket direct on the Boylesports website.