William Hill are a giant in the world of online betting. It is no surprise that they are one of the bookies moving in to capitalise on the opportunities presented by the unfolding new landscape of online betting in America but they are still working hard to improve their sportsbook offering for Irish punters. In our William Hill review we look at exactly what they have to offer including their markets and odds, mobile betting options and the generous William Hill free bet welcome bonus.
William Hill was started in the UK back in 1934. Its eponymous founder was a businessman who took bets in Britain long before betting was even legal. Hill grew the company over the years to the point where it became attractive to investors. William Hill has traded hands several times over the years with some of those deals being done in controversial circumstances.
In 2002, William Hill became a public company. The price on the London Stock Exchange has gone up and down but the future looks bright for William Hill as it takes an increasingly international outlook. Hills ran into a few problems in Australia but they're using their expertise to move aggressively into the newly legal online betting market in America.
William Hill's shareholders want the company to keep expanding into new territories but the company are still very focused on getting customers from countries like the Republic of Ireland where they already operate. That's why they have put together a welcome bonus of €30 in free bets.
The first step to get your hands on €30 in free bets is visiting William Hill through one of the links on our site. Make sure to enter promo code P30 when completing the sign up process and then deposit a minimum of €10 into your new account. It's now time to place your qualifying bet of €10 at odds of 1/2 (1.5 in decimal odds) or greater. You'll then receive two €15 William hill free bet tokens which can be used on any sportsbook market but will expire after 30 days.
William Hill continue to provide their customers with offer long after the welcome bonus has been completed. They have many of the best odds guarantee and acca boost offers that you'll find with the best bookmakers but they really stand out through their Bet Boosts.
Best Boosts are offered on some of the biggest sports and leagues in the world including the Premier League, Champions League, top level horse races, golfing majors and tennis Grand Slams. Each Bet Boost is limited to one per user, per day but allow punters to choose their prices and even the each-way terms that bets are paid out to.
The William Hill logo and branding has changed many times over the years. The company's distinctive blue, yellow and white colours have remained a feature of their various products throughout though. That's the colour basis for the William Hill website and it's fair to say their team have used them to create one of the best looking sites and mobile betting apps around.
Being pleasing on the eye certainly sets a very good tone but that's only a fraction of the work required in producing a top class online sportsbook. William Hill pass the other important tests around ease of navigation, the clear presentation of huge amounts of information and the use of graphics and images.
Things are just as good behind the scenes as the William Hill site is very quick, responsive and has been designed to be robust enough to cope with the massive number of users that visit at the busiest times.
It would be fascinating to see what William Hill would think of the number of sports, events and markets now offered by the company that he founded. Hills simply have one of the most complete offering of markets of any betting company. Whether you are looking to put together your own complicated combination of bets for Premier League matches or are simply looking for a price on an obscure sporting event, William Hill will almost certainly have you covered.
As well as an ever increasing number of betting markets, the odds offered across the William Hill sportsbook are more than fair. They're a big enough operator to offer good prices and to not have to worry about limiting stakes for the vast majority of their users. The choice of odds is further increased by #YourOdds, a feature that allows William Hill punters to make requests for odds from the traders via their Twitter account and mobile apps.
William Hill have been broadcasting their own radio station in their betting shops for years now and were quick to adopt live streaming on their website. That coverage comes through William Hill TV which streams every single horse race run under rules in Ireland, the UK and South Africa. Also available are thousands of football, tennis, snooker, darts and basketball matches every month as well as comprehensive greyhound coverage.
When you open an account with William Hill you can place a bet anywhere you get a mobile signal or wifi thanks to their excellent mobile apps. The apps are every bit as fast, easy to use and reliable as the William Hill desktop site and contain all of the betting options as well. The presence of William Hill TV on the iOS and Android apps further gives the feeling that you don't have to be chained to your desktop to access the full Hill's service on the move.
William Hill work hard to differentiate themselves from the competition but sometimes they have to work just to keep up. Case in point, their cash out offering. Hills were far from the first online bookie to offer their users the control and trading opportunities presented by being able to cash out of positions but they have moved quickly to bridge that gap.
Their 'Cash In My Bet' feature allows punters to cash out of singles and multiples both before the events take place or while their in-play. The number of sports and markets covered is increasing all the time and customers with a William Hill Plus account can even pick up their winnings in cash from high street shops.
We've already seen that William Hill have become a truly global betting company. Like many other international operators, Hills have their head office in Gibraltar. As Gibraltar is where the company is registered it's also where they are regulated and licenced through the Gibraltar Government. In addition, William Hill holds licenses to operate in each of the numerous market places in which they have customers including the Republic of Ireland.
As part of the regulations to which they adhere, William Hill have a very well defined dispute resolution process. This could end with a final judgement being made by one of the independent adjudicating services they are partnered with but it all begins with users contacting the dedicated William Hill customer service team. The options available can be found on the 'Contact Us' page of the William Hill website which also has a comprehensive FAQ section to help with most common concerns.