When Unibet first started planning their growth they focussed on the Nordic region before expanding in mainland Europe. It didn't take long before they offered their world class betting products to customers in Ireland though. In our Unibet review we take a look at exactly what Unibet can offer Irish punters including their €30 welcome bonus for new customers.
Unibet were launched by Anders Ström in 1997. He had experience in the sports betting space and announced at the time that his aims were to "share [my] sporting expertise to help make other players make more informed bets". Unibet have changed dramatically from those early days but they do look to have remained true to Ström's initial hopes.
In more recent times, Unibet have take those founding principles and summed them up with the slogan, "By Players, For Players". You may well have heard that phrase in their advertising campaigns and it is borne out by the amount of information and opportunities that they provide their users.
Unibet's success as a corporate endeavour has seen their ownership change over the years and they are now operated as one of the Kindred Group's betting brands. The size of Kindred Group's operation has helped in terms of the number of bets and products that Unibet provide and the amount they spend on advertising which includes deals with football teams and naming rights for both darts tournaments and horse races.
Unibet's welcome bonus for Irish customers is worth up to €40 in free bets, plus a €10 casino bonus. It's a fairly simple offer which you can take part in simply by visiting the Unibet site through one of the links on our site and opening a new account. After depositing a minimum of €10 into your account it's then time for you to place your qualifying bet which must be at odds of 2/5 (1.40 in decimal odds) or higher.
If that first bet wins you will have the profits returned to your account to do with what you please. If it loses, you'll have your stake returned in the form of free bets. There are some important terms and conditions including wagering requirements for those free bets but in general this welcome bonus is easy to use.
Unibet are always updating their long running promotions for loyal customers. At the time of writing these include the chance to win cash prizes and tickets to major sporting events, the 'Mulit-Boost' promotion which pays out bonuses for winning multiples and the 'In-Play Free Bet Club' where you can get a €10 free bet when you place five or more €10 in-play bets on football, cricket, darts or tennis matches.
As we mentioned above, Unibet is just one of the betting brands operated by the Kindred Group. Although Unibet is a distinct bookie compared to 888Sport or 32Red Sport, their sites do look similar.
You get the same spacious header which includes account details and links to the different products on the Unibet site and a sidebar down the left of the site with links to all of the sports offered. You also get the tile based approach to displaying current in-play markets on the middle of the site but it has to be said that Unibet actually looks better than the other Kindred Group brands.
Unibet really sets itself apart with the amount of information they offer their users on their site. From tips and stats for the biggest matches to betting guides, Unibet really does live up to the billing of supporting players.
Unibet have always been known for the incredibly high number of markets they offer across a mind boggling number of sports. That market offering has actually increased since the Kindred Group started pooling resources. There is barely a punter alive who would be disappointed with Unibet's comprehensive market offering.
The Unibet site is also home to very good betting value. It's common to find that the odds offered by Kindred Group sportsbooks are the best on the market even for big sporting events.
Unibet were one of the first bookies to offer a live streaming platform to their punters and they've gone on to become market leaders in the field. Unibet already offer tens of thousands of streams to their customers and it's only going to get better as more European football leagues and major sporting events turn to streaming as opposed to television.
The tile based display on the Unibet site looks different to many other bookies but it's all done for one good reason - mobile betting. Rather than creating and managing two different sites, Unibet have gone for a mobile first approach as they believe that is where online betting is increasingly heading.
That means that betting with Unibet on mobile devices is every bit as good as betting on a desktop computer. If mobile betting through a browser really doesn't do it for you Unibet have excellent mobile apps which allow punters to quickly log in and get a bet on wherever they are.
As a technologically focused bookmaker who make a big deal of offering the best possible experience to customers, it is no surprise that Unibet have a cash out feature to rival the very best on the market. You can use their cash out feature on both singles and multiples bets but, as ever with Unibet, they go one step further. If you take a photo of your successful cash out and upload it to Twitter with the hashtag #CashOutKing you could win some exciting prizes.
Although they are part of the Kindred Group, the Unibet website is actually operated by Platinum Gaming Limited. Platinum's registered office is in Gibraltar so Unibet are regulated by the Gibraltar Gambling Commissioner. In Ireland, Platinum Gaming (and by extension Unibet) are licensed by The Irish Revenue for sportsbook customers in Ireland.
Those licenses require Unibet to treat their customers in certain ways and to protect both their funds and sensitive data. You can read about the security measures undertaken by Unibet in their terms and conditions and the Security Information page of their website.
The Unibet customer service department can be easily contacted if you have any more problems about their terms and conditions or if any problems occur. If, after contacting them by email, phone or live chat, your problem is not sorted you can use the Online Dispute Resolution Platform.