2017 was a big year for Mr Green. That was when the project known as 'Mr Green 2.0' by the Stockholm based company began to go live. As well as work on rebranding and their award winning casino, the project included the launch of a brand new sportsbook for customers in Ireland and the UK. We take a look at what the new look Mr Green Sports has to offer for Irish punters including details of their welcome bonus in our Mr Green Sports review.
Mr Green Sports is owned by holding company, the Mr Green Group. Although that company is registered in Malta (more on this later) Mr Green Sports very much remains a Swedish business having been founded by three Swedish entrepreneurs - Henrik Bergquist, Fredrik Sidfalk and Mikael Pawlo.
Bergquist and Sidfalk picked up a lot of knowledge of the industry whilst working together at a different betting company but they needed Pawlo's specific expertise to create a company which would go on to become one of the best online sportsbooks in the world.
Mr Green Sports, the betting arm of Mr Green, was only launched in 2016. The fact that they relaunched the sportsbook a little over a year after launching it suggests that it was something of a work in progress at first but the work has paid off as Mr Green Sports can now compete with the biggest names in betting.
Mr Green Sports was created to complement the casino and gaming options the company already provided. The fact that there are three distinct welcome bonuses for customers to choose between shows that the different sections of the site are still very much working in tandem.
The offer specific to Mr Green Sports offers new customers €50 in free bets. Simply follow one of the links to Mr Green on our site, register a new account and make sure your first bet is for €20 and at odds of 4/5 or greater. After that qualifying bet is settled you will have a €20 free bet and a €10 in-play free bet credited to your account.
The casino welcome bonus sees your first deposit doubled up to a maximum of €100, plus there are 200 free spins up for grabs. If the Mr Green Live Casino catches your eye there's a 50% 'Second Chance Bonus' of up to €50 in cash available.
Mr Green Sports keep their loyal customers happy with a range of daily football price boosts. These include enhanced odds accumulators, odds boosts on anything from the first goalscorer in Champions League matches and other sports and daily racing specials from race meetings in the UK and Ireland.
Perhaps the most noteworthy promotions offered by Mr Green Sports are their jackpots. These take the form of betting syndicates and leagues in which punters pit their wits against one another and reward the most successful punters with prizes worth thousands of euros.
The new Mr Green Sports site is based on software by the Kambi Group. Several other bookies use this software for their sites so Mr Green Sports will feel familiar if you've ever used Unibet, 888Sport or 32Red Sports.
The Kambi software provides stable, reliable and fast websites but it also allows individual bookies plenty of room for customisation. Mr Green Sports have certainly made their site feel very much like their own with the green, white colours associated with the brand. The contrast of white text on dark grey menu bars with the green and black used on the white background of the main site really makes the site look great.
Other nice touches include little icons to illustrate key links, the graphics used for the headers of popular events and the helpful pre-match and in-play statistics for many events.
Kambi provide a full sportsbook service to their clients. This includes odds if required and Mr Green Sports have taken full advantage of the size of Kambi's operation. Mr Green customers benefit from a huge number of markets and some very competitive odds.
The already impressive selection of odds is complemented by the enhanced odds offers we mentioned above and 'Match Combinations' markets which allow punters to combine multiple bets from one event for potentially very big wins.
Mr Green Sports make a big deal of their in-play betting options. The impressive number of markets traded in-play is expanding all the time but it's disappointing that they don't currently offer live streaming alongside them.
The Mr Green Sports website is built for the mobile betting experience. It's responsive so that it works on any screen size which allows Mr Green Sports to offer the same products and betting options to customers whether they are betting on a desktop computer or mobile devices. Those features are also available on the fast and secure Mr Green mobile apps which work on both iOS and Android operating systems.
At the time of writing, Mr Green Sports are still working on their cash out product. It's a shame that customers are currently unable to use the control of their betting that cash out provides but it is apparently on the way.
We mentioned above that the Mr Green Group is registered in Malta. That, in turn, means that Mr Green Sports are licensed by the Malta Gaming Authority to operate as an online sportsbook and casino. For Irish customers, the Mr Green Sports sportsbook operates under a license from the Office of the Revenue Commissioners.
In order to adhere to the various licenses that they hold, Mr Green Sports have to prove that they ringfence customers' funds, that they protect their data and that they have the funds to pay every bet that they take. Full details of these regulations can be found in the Mr Green Sports terms and conditions.
If you have any specific questions about how Mr Green Sports operate you can get in touch with them via their customer support team who are on hand to answer your queries 24/7. The quickest way to get in touch is via their live chat service but you can also call or send them an email.
As well as queries, the customer support team is also the first place to turn should you have any problems or complaints about Mr Green Sports. They'll usually be able to solve any problems but they do have a well set out policy for dealing with customer disputes which you can have a read of.