Ladbrokes are an historic brand in the world of betting. They have a very modern website and product offering though and remain very ambitious. In our Ladbrokes review we look at exactly what they have to offer Irish punters including details of their welcome bonus.
The continued growth of online gambling has seen many new companies pop up over the last 15 years or so. Each of these new companies will doubtless looked at Ladbrokes for inspiration.
We're talking about a company that has its roots back in London in the 1886 when they operated as commission agents. The company moved into central London in those early days and soon became the agents of choice for the London's high society.
Things continued to go well until a downturn after World War II. Ladbrokes' fortunes finally improved when the company was purchased by Mark and Cyril Stein in 1956. The timing was perfect for the uncle and nephew team as they were well placed to take advantage when betting shops were legalised in 1961.
Retail operations continued to be the main source of Ladbrokes' growth until the advent of online gambling. Ladbrokes were quick to get set up online and continue to add to their customer base even after the merger with Coral which formed the Ladbrokes Coral Group.
Ladbrokes did not become one of the biggest betting companies in the world without taking care of their customers. That extends to their welcome bonus which rewards all new customers with €20 in free bets when they place a qualifying bet of just €5 at odds of 1/2 (1.5) or higher.
The simplicity of this welcome bonus is great for new users and it also presents a chance to win a decent profit. Don't worry if it doesn't do it for you though. Ladbrokes are constantly offering enhanced odds offers on the biggest sporting events for new customers so make sure to keep an eye out for them.
When you've found an offer that works for you, you can start taking advantage of everything Ladbrokes have to offer including the various promotions for current users. These include a free odds boost on the sport of your choice, their '5 Team Acca Insurance' which returns stakes from certain losing accumulators and 10% cashback on net losses for the biggest tennis tournaments.
Ladbrokes are among the most recognisable betting brands in the world. That's thanks in no small part to their red and white logo. That same red and white is used throughout the website alongside other bright colours to create a site that looks as good as any other bookmaker.
The web team at Ladbrokes have obviously gone to great lengths to make using their site as seamless as possible. That starts with coming up with a way of displaying such a large amount of important information and extends to well-designed navigation menus and event pages that give an instant picture of how a match is shaping up.
There are many nice touches throughout the site including betting tips from the Racing Post on horse racing markets and big banner images detailing current promotions.
Even before the merger with Coral, Ladbrokes had a large trading team capable of providing a massive number of betting markets each and every day. The market depth for the biggest sports such as football, horse racing and golf is seriously impressive as is the width of their coverage in terms of the number of sports they offer.
The odds across the Ladbrokes sportsbook are very competitive but those prices are supplemented in a couple of ways. The first is the Ladbrokes Exchange which, although not as impressive as Betfair or Smarkets, does often offer bigger odds than the sportsbook. The second is the #GetAPrice innovation which allows punters to request prices and create bets through social media.
The Ladbrokes live streaming services is every bit as impressive as you'd expect from a bookmaker of their size. Every Ladbrokes customer who is signed in and has funds in their account has options to live streams from football, tennis and basketball. Horse and greyhound racing streams are also available providing you have a qualifying bet on the race you're interested in.
Through a combination of an excellent mobile site and apps that rate well on both the Apple and Google app stores, Ladbrokes provide a comprehensive mobile betting service to their users. The full range of services and features available on the desktop site can be found on the mobile site and apps which are both fast and reliable. This means there is no waiting around or frustration when you want to get a bet on with Ladbrokes on the move.
In addition to the Ladbrokes Exchange which gives punters complete control over their positions, the Ladbrokes cash out option is among the best on the market. You can use cash out to secure a profit from an accumulator before all the selections are settled or even to limit your risk on an individual event should things take a turn for the worse. The 'Grid' by Ladbrokes also gives their customers the option to cash out of their bets in shops as it connects punters' online and physical betting.
Being one of the biggest names in betting gives Ladbrokes a great amount of kudos. They have to work less hard to convince potential customers that they are a reputable bookie but it's still good to know that they hold all the necessary licenses and have jumped through all the required regulatory hoops.
Ladbrokes have also invested a large amount of money and effort into ensuring that their site is safe and secure. That means using up to date encryption and firewalls to protest customer payments and sensitive data. It also means well set out terms and conditions that detail exactly how Ladbrokes will treat their users.
If, having gone through the terms and conditions on the site, you still have questions for Ladbrokes their customer service representatives are easily contactable through email, phone, live chat and social media. Getting in touch is also the first step of Ladbrokes' dispute resolution process.