Coral have had to adapt to a changing landscape throughout their long history. Their latest challenge is all about how to keep offering online customers with a world class service. We think they are doing a very good job of that and pick out exactly why in our Coral review which includes details of the Coral welcome bonus.
Few bookmakers have been through as many changes as Coral. It was founded in 1926 by Joe Coral who ran betting pitches at racecourses, greyhound tracks and speedway meetings until betting on the high street was legalised in 1961. That was a game changer for Coral who grew significantly before moving into other areas including hotels, casinos and holiday camps.
From then on Coral went through several changes in ownership. Coral was used by other companies to grow before being passed on until the 2016 merger with Ladbrokes. Ladbrokes Coral has become one of the world's biggest betting companies and although they pool resources, Coral and Ladbrokes continue to operate as separate brands. Since then Ladbrokes Coral Group has been taken over by GVC Holding PLC.
That Coral are a separate bookmaker to Ladbrokes is clear in many ways including their free bets welcome bonus for all new customers. If you don't already have an account with Coral you can get €20 in free bets after placing a qualifying bet of just €5. Just click on one of the links to Coral through our site, deposit a minimum of €5 and place that qualifying bet at odds of 1/2 (1.5 in decimal) or greater.
That's the main, long running, Coral welcome bonus but they understand it won't be for everybody. That's why they also run regular enhanced odds offers in which they boost the price on selections from the biggest sporting events for new customers. Coral have welcome offers for their casino worth up to €50 and similar offers for their bingo and poker products.
The offers keep coming long after you've signed up. The Coral 'Bet & Get Club' for example, sees you get €10 in free bets each and every week you stake at least €25 at odds of evens or greater. Just make sure you don't cash your bets out as they won't count towards this promotion.
Other promotions include the 'Build Your Bet Leaderboard' where there is more than €25,000 to be won and the 'Acca Boost' which rewards winning accumulators with four selections or more with a boost of up to 10%.
Coral have had to cope with a lot of changes over the year but their branding has remained strong without. The Coral logo - white text on a blue background with a green, yellow and red flag - is among the most recognisable in the world of betting and those colours are utilised throughout the Coral website.
The main challenge that online bookmakers have in terms of web design is displaying the amount of markets, odds and offers they have without making things too confusing for visitors. Coral haven't always got things right but the site currently looks better than ever. They've used a combination of navigation menus, bright graphics and a simple layout in the middle of the site to achieve their aim of clearly presenting the most popular events and links on the homepage whilst making navigation as quick and easy as possible.
Coral have always had a comprehensive selection of sports and markets available for punters on their website. The long list of sports down the left-hand side of the page includes all the biggest sports including Gaelic Games and even niche options such as rowing, eSports and politics betting.
Coral's market coverage has only improved since the merger with Ladbrokes. Some punters were, however, worried that the merger would reduce the competitiveness of their odds but thankfully those fears have not been realised. As well as offering fair value throughout, Coral also have best odds guarantees on all Irish and UK horse racing and their #YourCall feature which allows users to request their own bets through social media.
Coral stream around 2,000 separate sporting events for their customers to enjoy every month. The quality of events available is improving all the time as major European football leagues and big tournaments from the worlds of tennis, snooker and darts move away from traditional TV distribution to focusing online.
Coral are not one of those bookies to take a mobile first approach to their website but they have invested a lot into their mobile betting options. The Coral mobile site contains all of the features you'd expect from the main desktop site and is fast enough for users to quickly get a bet on whenever inspiration strikes. Coral also have popular, well designed mobile apps for both iOS and Android devices.
Cash out is arguably the most important innovation in the world of online betting in the past five years. Punters love the extra control that it affords over their bets and Coral wasted little time jumping aboard the cash out bandwagon. Their product works for singles and multiples while winnings can also be collected in shop by any users who have a 'Coral Connect' account.
The Coral website is operated by Coral Interactive. Coral Interactive is registered in Gibraltar so that's where Coral holds their license to operate as a bookmaker. As well as that license from the Gibraltar Gambling Commissioner, Coral is also licensed to operate in each of the countries where they have a presence.
As part of the terms of their license, Coral have to prove that they have the funds to payout every bet that they take. They also have to protect customer funds and data and ensure that every aspect of their site is safe and secure. You can read full details of how Coral do this and how they promise to treat their users in their terms and conditions. Should you have any more questions you can contact the Coral customer service team through phone, live chat, email and even Twitter.