Betsson have come an incredibly long way since being founded in 1963. Back then they provided slot machines to restaurants and other business in Sweden. Betsson is now best known as a rapidly growing betting company who provides users in Ireland and beyond with an excellent sportsbook among other products.
Many punters will know of Betsson as a sportsbook. Whilst Betsson does have one of the best sportsbooks about with a comprehensive selection of ways to win, they are actually much more than that.
Betsson AB is an international betting company with several brands serving customers in many different countries. Whilst they work hard with each of their brands, there is little doubt that Betsson is their main brand when it comes to sports betting. The holding company utilise a combination of the knowledge they've gained from over 50 years in the gaming industry and the latest technologies to provide a fun, safe and varied selection of products for their users.
Betsson have a very generous welcome offer for all new Irish customers worth up to €125. This offer is made up of two separate bonuses.
The first part of the offer is a 100% first deposit bonus. Betsson will match the first deposit of all new customers worth up to a maximum of €75. This sees your betting balance doubled before you've even placed a bet!
When you have completed the wagering requirements and used up your first deposit bonus (bonus must be wagered 10 times over at odds of 1.50 or greater within 30 days) it's time for the second part of the welcome bonus. Betsson will also match 100% of your second deposit up to a maximum of €50. That gives you €100 to play with (the same wagering requirements apply) so a total bonus of €125!
As this welcome bonus can take a little while to work through and be a little tough to understand, make sure to have a read through the terms and conditions on the Betsson site. That's where you'll find details of their promotions for current customers which includes the chance to win unique sporting experiences.
Betsson have put a lot of work into their sportsbook interface of late. The sportsbook is still based on the same structural underpinning as before which means it works well on any size screen, but it is now much more appealing on the eye.
The Betsson sportsbook is based on the brand's orange, grey and white colours. The brighter colours on the darker background allow important information such as the names of events and latest prices to stand out.
The set up of the site includes a top navigation menu that allows you to quickly move from different sections of the site including the sportsbook, casino and latest promotions. Just below this is a panel of the different sports that Betsson take bets on whilst the homepage contains a long list of current in-play events.
The betslip on the right hand side makes placing a bet quick and easy. If you're unsure what to back, Betsson provide a whole host of helpful stats to inform your betting.
Of the many areas in which the Betsson sportsbook can draw upon the size and expertise of their holding company, the scope of the sports betting options they provide is arguably the most impressive. Betsson take bets on all the big sports that you would expect, - think football, horse racing and tennis - Gaelic games and even niche sports such eSports and TV events.
As well as an impressive array of betting options, Betsson do well when in terms of the amount of value available throughout their sportsbook. They come out well in odds comparisons with other sportsbooks whilst the number of in-play betting markets is very impressive.
Unlike many of their competitors, Betsson have a very good live streaming service. Betsson users can watch thousands of hours of live streams across simply by logging into their account and making sure they have a positive balance.
The Betsson site was built to be responsive. That means you get the same high quality offering on mobile or tablet devices as you get on the main Betsson website. It looks just as good, works every bit as fast and has all the features you need whatever compatible device you are betting on.
Betsson currently only offer cash out across their football betting coverage. Although some punters will doubtless want the option to control their betting across a wider number of sports, football punters will be delighted by the number of matches and markets which are covered by Betsson's cash out feature.
Betsson know more than most about the amount of red tape involved with operating a betting company in multiple countries. They have customers around the world so it is no surprise to learn they are fully licensed and regulated to operate in the Republic of Ireland. Betsson is holds license number 1011286 with the Republic of Ireland's Regulatory Bodies.
The security of customer information is right up there with the most important things that Betsson have to ensure to maintain their license remains in good order. They do this by using the latest software and firewalls to keep personal and financial details secure. Betsson have also made their commitment to high standards in the gaming industry clear by signing up to the Global Gambling Guidance Group.
Problems do happen though, which is why Betsson have a dedicated customer service department ready and waiting to help their customers out. Their team can be contacted by email, phone and live chat but many users will find that the support site answers their questions before they need to get in touch with anybody.