Bethard is a real punters' bookmaker. It was founded by a group of friends who hold a genuine passion for betting. It was their belief that they could do a better job for punters than the bookmakers they were using themselves, thus Bethard was born. But how well are they serving Irish punters? We find out in our Bethard review which includes details of their welcome bonus.
The original founders of Bethard and the people they've since hired are bound by the same ambition. The Bethard Group Ltd proudly state on their website that they are "set on becoming a world leading sportsbook". Doing that from such a humble starting point is going to take a lot of time but Bethard aren't hanging about.
Bethard began by offering an online casino and sportsbook to customers in their native Sweden before expanding in select European countries. They gained a license to operate in the United Kingdom in 2017 and then an Irish remote operator license in December of 2018. Although they are a company with an international outlook and are headquartered in Malta, Bethard have made a lot of their Swedish roots, even signing a deal with Zlatan Ibrahimovic to be their official spokesman.
Bethard have a generous free bet welcome bonus worth up to €50 for all new customers. When you open a brand new account with Bethard via one of the links on our site, complete the signup process and choose the sports betting offer, it's time to get your hands on some bonus cash!
When you deposit a minimum of €20 in your new account, Bethard will match that deposit with bonus cash. That cash then becomes withdrawable after it has been wagered four times on sports bets with odds of 1.80 or higher.
The Bethard welcome bonus must be completed within 60 days. That is far from the end of things from a promotion standpoint though. The dedicated promotion page includes the latest prize pools which provide the chance to win very big and offers across the other products on the Bethard site such as their casino and gaming products.
Bethard's website is based on the underpinning of industry leading sportsbook provider, SBTech. SBTech do the hard lifting in terms of the software needed to provide a sportsbook that is full of all the features Bethard are working on, that works on mobile devices as well as desktop computers and is reliable.
The best thing that you can say about the structure of the Bethard site is that you don't notice it working. It is so smooth and fast that you can concentrate wholely on getting your bet on. Then comes the things that are in Bethard's gift, their branding.
The Bethard sportsbook is based on a black and dark grey background with text and odds written in white and light yellow. This allows the key information to stand out whilst Bethard also do a very good job in terms of the graphics and banners they use. Navigating throughout the various sections of the Bethard site, the sports they take bets on and the thousands of events live on site at any one time.
Bethard's sportsbook is highly impressive given how new to the market they are. They lean heavily on the size of SBTech's operation to offer odds on a comprehensive selection of sports. The depth of their coverage in terms of the markets offered on each event is just as impressive as the width of the number of sports they take bets on.
Then there are the odd available across the Bethard sportsbook. Although you'll find that the odds they offer are similar to the other sportsbooks operating on the SBTech platform, the value is more than fair. There's a great selection of in-play and niche betting markets so even the most choosy punters will find their needs met by Bethard.
Bethard do not currently have any live streams for their customers.
Bethard have high quality mobile betting options both on mobile browsers and apps. Whether you use Android or iOS software, you'll find you can very quickly and easily get a bet on with Bethard. Their mobile betting platform is full of all the features and products you'll find on the desktop site.
Bethard have a very strong cash out product. Whether you bet on their main site or via a mobile device, you can exit positions on pre-play, in-play and multiples bets. This gives you a great level of control over your betting.
Bethard have had to work very hard to gain a license to operate in each of the territories they currently have customers. They certainly had to work hard to prove to the Irish authorities that they are a reputable company who treat their customers fairly. Before being granted their remote bookmaker's license by the Irish Revenue Commissioners, they have to prove that they utilise all industry standard technology to protect their customers, their information and their payment details.