888Sport have recently made some significant updates to what was already a very popular sportsbook. We have all the details of what 888Sport now provide for their customers including details of their €30 welcome bonus in our 888Sport review.
888Sport are just one of the brands operated under the umbrella of 888 Holdings Plc. They have their fingers in a lot of pies in the betting industry and are such a big company that they've been listed on the London Stock Exchange of a number of years.
888Sport is in many ways the principle brand of 888 Holdings and certainly their biggest sportsbook that they operate. Launched in March of 2008, 888Sport has primarily been focussed on the European market which is why they've signed sponsorship deals across European sport including with major football teams, snooker tournaments and horse races.
They continue to take the European side of their business very seriously but in more recent times 888Sport have begun focusing on America. They already have a license to operate in Nevada and are hopeful of yet more big deals now that states are free to legalise online gambling.
888Sport continue to expand and their attempts to win new Irish customers has seen them create a welcome bonus worth up to €30. Not only is this a generous welcome offer it's also easy to use. The first step is following any of the links we have to the 888Sport site. When you're there you need to go through the simple signup process and make sure the enter promo code 30fb .
Those steps make you eligible for the welcome bonus but in order for it to be credited to your account you must make sure that your very first bet with 888Sport is of €10 or more. Once your qualifying bet is settled, 888Sport will credit your account with two €10 free bets to use as you like plus a €10 mobile free bet. Full terms and conditions can be found on the 888Sport site during registration.
The offers don't stop after you've opened your 888Sport account. These change regularly so make sure you keep visiting the 'Special Offers' page. Curent offers include free bets and winnings boosts on football matches, refunds on American accumulators in which one selection loses and a host of casino promotions.
888Sport have never been shy about promoting themselves, how could they be when their logo is bright orange? That brash approach to branding is replicated throughout their site which has an orange top bar including links to the main sections of the site and account information. The main section of the site includes prices highlighted in orange on white tiles which are a feature of sportsbooks which operate on software provided by the Kambi Group.
Kambi provide sportsbook services including websites, markets and odds to a number of big bookies and they do a very good job together with 888Sport. Underpinned by the speed, security and features provided by Kambi, 888Sport's touches ensure that it is unmistakably theirs.
Relying on a third party to provide markets and odds is not for every bookmaker but it works very well for 888Sport and therefore for their customers. In order to maintain their position as one of the premier sportsbook providers, Kambi must keep increasing the number of markets they provide and the competitiveness of their odds.
888Sport would certainly struggle to provide such a comprehensive selection of sports and betting opportunities were they to rely solely on their own team of traders. 888Sport come out very well in odds comparisons with other bookies and are often top priced on popular markets in big events.
The 888Sport 'Bet & Watch' feature allows their customers to watch live streams of sporting action from around the world. As you might have guessed from the name, it is necessary to have a bet on an event before you can watch it but that should be no problem as live streaming is supposed to go hand in hand with in-play betting.
Kambi switched in recent years from a desktop focused betting experience to one which is built around mobile betting. The benefits of that focus for 888Sport customers is that they can quickly and easily place a bet on any market that they wish wherever they can find a signal.
Importantly, by removing the distinction between the main site and the mobile site, 888Sport provide their full range of features no matter what device their users are betting on. Additionally, the 888Sport betting apps on both iOS and Android devices are just as good as betting through a mobile browser.
888Sport have developed their 'Cash-Out' feature to give their users advanced control over their betting. You can cash bets out while the event is taking place to secure a profit should the odds move in your favour but should things not go to plan you're also able to cut your losses. Handily, 888Sport allow you the option to cash out both of singles and multiples bets.
They may be ultimately owned by 888 Holdings Plc but the 888Sport website is operated by Cassava Enterprises, a subsidiary of the main holding company. As Cassava is registered in Gibraltar - like so many betting companies are - 888Sport holds a Remote Gaming License in Gibraltar.
The complicated nature of 888Sport's operation includes a separate company for their Irish operations. 888 Ireland Limited controls those operations and as such is licensed and regulated by Ireland's Revenue Commissioners. In Ireland 888Sport is also affiliated by gambling charities and bodies which help any of their users who get into difficulties.