The last 10 years or so have seen the biggest online bookmakers diversify into offering their customers top class casino products. Well now we're starting to see the same trend happen in reverse. 32Red are the latest big name in online casinos to introduce a sportsbook as they try to build on their expertise and gain new customers. In our 32Red Sport review we look at exactly what this relatively new sportsbook can offer punters in Ireland including details of their welcome bonus.
32Red were founded in 2002 although they are such a popular online casino that it feels as though they've been around longer than that. That says a lot about the amount of work 32Red have put into their online casino offering which is viewed by many as the very best around.
32Red have never been shy about their growth plans. They began acquiring other online casinos relatively early on in their history to complement their all round offering until they were themselves acquired by the Kindred Group. Kindred operate gambling products and brands throughout the world and it's their expertise which has fuelled the growth of 32Red Sport.
32Red Sport have decided to use their welcome bonus to push their in-play betting options. Everybody who opens a new account with 32Red Sport get their choice of a welcome bonus which is advertised as a 100% bonus boost, which is different to many other free bet offers offered by other bookies.
Taking advantage of this welcome bonus is pretty straightforward. Just click one of the links to 32Red Sport on our site and complete the signup process. After you've deposited some funds into your account it's time to make your choice of the exact bonus you want. You can choose from a 100% winnings bonus from a max €10 bet with the size of the bonus going down in 10% increments as the bets get bigger up to a 10% boost from a €100 bet.
32Red Sport have other long running promotions for their loyal users to take advantage of. These include a number of price boosts for horse races in Ireland and the UK and major football leagues such as the Premier League and the Champions League.
You'd expect 32Red to make the most of their casino offering to their sportsbook customers and that is very much the case. They regularly offer free spins, bonuses and big jackpots across their casino and games products and while offers are even available for 32Red's poker and bingo.
The 32Red Sport site is a great example of how the brand has made good use of the Kindred Group's expertise. Like some of the other Kindred Group brands, the 32Red Sport site was built first for mobile betting. That means the interface is fully responsive across different screen sizes and devices but it does mean that it looks a little different to many betting sites.
That's not to say it's completely alien looking. You still get the top bar with account information, links to the various products and the most popular sports and a left-hand sidebar containing the long list of sports and markets offered by 32Red Sport.
The main difference is that 32Red Sport uses tiles to display the current in-play betting events in the middle of the homepage. It does take a some getting used to and looks a little cluttered on a desktop site but investing in mobile betting is clearly the way forwards.
Perhaps the best part of the 32Red Sport site is the individual event pages. You get detailed statistics on even obscure events which further adds to the feeling that 32Red Sport are taking in-play betting very seriously.
The other main way that 32Red Sport has benefitted from the size of the Kindred Group is in the number of betting markets they offer. 32Red Sport aren't hamstrung by having to work a small group of traders very hard, instead they can draw on the odds feed used by bookies such as Unibet and 888Sport to offer many more markets than a bookie of their size would otherwise be able to.
32Red Sport actually detail the number of markets they have for each sport, competition and league. That makes for interesting reading and makes it clear that there are more than enough options for everybody. What's more, the betting odds offered throughout every sport and event are competitive with even the biggest bookies.
Unfortunately, 32Red Sport do not currently offer their users with any live streaming. That will hopefully change though as Unibet (also owned by the Kindred Group) are market leaders in this area.
We've already touched upon the way that the 32Red Sport site was specifically for mobile devices but it's worth reiterating just how good the mobile betting experience is with them. Finding an individual market and placing any bet that interests you is quick and easy while the mobile site is incredibly reliable so it will not let you down at busy times. If you prefer betting via mobile apps you can find 32Red Sport on the app stores for iOS and Android platforms.
32Red's 'Cash-Out' feature was designed to give their uses the maximum possible control over their open positions. Every market that you see on the 32Red Sport site that carries their green 'Cash-Out' logo is eligible. Current positions can be seen either through your account or the event page and you can cash out with just one click.
32Red Sport is licensed to operate as a betting company through the Kindred Group. As the holding company is registered in Gibraltar, that's where the license is held although 32Red Sport is also licensed and regulated in each of the countries that it operates in.
Although many potential customers will be reassured that 32Red Sport has passed all the necessary regulations, they actually go further thanks to their own commitments in terms of treating customers fairly and responsible gaming. 32Red Sport also use market leading technology to ensure the safety of their customers' details and money.
Any questions you may have about 32Red Sport will likely be answered in the Help Centre which also contains details of how you can contact their customer service team including via their helpful live chat feature.