Bwin make a number of big claims. The Austrian bookie says they "are the world number one in online gambling" on their website but just how does the sports betting arm of bwin stack up with the competition. We decided to take an in-depth look into bwin's offering to see whether punters will be well served by opening an account with them in our bwin review.
bwin is a young bookmaker by the standards of William Hill, Ladbrokes and Coral who have been taking bets in Britain for well over 100 years but by the standards of online betting bwin is very much an established name. The company was founded in 1997 in Austria and went from having just 12 employees upon its launch to being launched on the Austrian Stock Exchange in 2000 and acquiring various other companies in the industry to offer world class casino, gaming and poker products.
bwin's operations were moved to Gibraltar in 2001 to help them become a genuine international operator. They have had their brushes with the authorities over the years but the momentum was very much towards bigger and better things to the point that bwin was acquired by GVC Holdings in 2016. GVC quickly made it clear that bwin will be their main sports betting brand in the future.
bwin have very ambitious plans and are therefore doing all they can to show British punters what they are all about. To tempt potential new customers they have put together a welcome bonus of a free bet worth up to £20.
The first step to getting your hands on this free bet offer is visiting bwin through any of the links on our site and completing the sign up process. When you've opened your account make sure to deposit at least £10 and then place your first sports bet at a price of evens (2.0 in decimal odds). If your bet wins it's time to think what to do with your profit. If it loses then you will have your stake refunded (up to a maximum of £20) as a free bet.
There are some important terms and conditions for the bwin welcome bonus which you can find on their site alongside details of their long running promotions. If you like accumulator betting then there are two promotions for you. 'Acca Insurance' sees your stake on 5+ multiples refunded if one selection lets you down the 'Acca Boost' promotion will see your winnings boosted by increasing percentages depending on the number of selections you include. There's also a promotion in which winnings are doubled when there is a goal scored in injury time in selected football matches.
The bwin sportsbook is operated by ElectraWorks who are also owned by GVC Holdings. They provide the software underpinning for a number of casinos and sportsbooks so you may feel a sense of recognition when you first visit the bwin site. That is a real positive as it takes little to no time to get used to the way the bwin site works.
Navigation is very easy as there is a list of the sports offered on the left of the site, links to promotions and other products are well displayed and you can get bets on the current in-play events incredibly quickly. There is also a handy highlights panel and even a 'Last Minute Bets' link so you never miss an opportunity.
Everything is positive from the way that the site looks as well. bwin used a striking colour scheme with white and yellow really standing out on the black background. Markets, odds and stats all pop out so are easy to find and there are handy green and red arrows to show whether a price is going out or coming in.
bwin were one of the first online bookies to offer punters the chance to bet in-play on live events. This was possible because they have dedicated trading and engineering teams who can combine live odds with the latest technology. That approach is also the reason why bwin can provide thousands of markets across more than 30 sports.
Even the pickiest punters will find that their betting needs are covered by bwin. There's a host of different markets to choose from on each event and the value of the odds offered compares well with the competition. When it comes to the availability of both markets and odds bwin live up to the billing of being one of the world's best online gambling companies.
bwin's approach to in-play betting was industry leading when it was introduced but there was no room for complacency. Things took a turn for the better when they began offering their users the ability to watch events via live streaming on their site. More recently, bwin have added live streaming in full screen to their mobile apps.
Online betting is increasingly being carried out on mobile devices so any bookie with goals the size of bwin simply cannot afford not to have a top class mobile betting offering. Thankfully, it is just as easy to bet with bwin on your mobile or tablet as it is on a desktop. That is true whether you prefer to use the responsive mobile site in a browser or via one of the well rated apps available for iOS and Android operating systems.
bwin users are afforded extra control over their betting thanks to a decent cash out offering. Whether it's locking in profit long before an event finishes or limiting losses when events do not pan out as predicted, bwin's cash out feature is a solid addition to the site.
As we pointed out earlier in this bwin review, the bwin site is actually operated by ElectraWorks. Therefore it is that company who must abide by all the necessary licence and regulation requirements. ElectraWorks are licenced by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner. They've also been granted a fixed-odds licence and a casino licence and in the UK are licensed by the UK Gambling Commission.
Passing those regulatory steps is no easy process so punters thinking of opening an account with bwin will rightly have their minds put at ease. If you have any further questions about the terms and conditions of the bwin site you can visit the dedicated page or contact their customer service team via email and their 24 hour support line.
As a company who have always invested heavily on their technology it is no surprise that bwin use up to date firewalls and other software to protect their users information. Payments and withdrawals are similarly protected whilst customer funds are ring fenced.