Betfred have come a long way from their humble beginnings in the north west of England. They are now one of the world's premier bookies providing customers with betting markets and generous promotions. In our Betfred review we look at why Betfred's popularity continues to grow.
Betfred are something of a rarity among the biggest bookmakers in that they are still owned by their founders. Brothers Fred and Peter Done started Betfred as a single shop in Salford back in 1967. They've since taken grown into an operation with hundreds of betting shops throughout the United Kingdom and a massively popular website. That growth has made Betfred - who are based in Warrington - the largest independent bookmaker in the world.
The story of Betfred is an impressive one but they are not done with their ambitious expansion yet. In fact, Betfred have put together a generous welcome bonus for new customers to give them a taste of what they have to offer. When signing up to Betfred through any of the links on our site, you can take advantage of a welcome bonus which sees your account credited with £30 in free bets after placing one qualifying bet of £10 on any sports market at evens (2.0) or above.
Betfred have a number of betting promotions to separate them from the competition and keep their customers happy. Their Double Delight & Hat-Trick Heaven offer is right at the forefront of these promotions. If the player who you back in the first goalscorer market does indeed score first you'll be paid out as normal but if he scores again your winnings will be doubled and they'll be trebled if they go on to score a hat-trick.
Betfred also reward football punters with their Acca Insurance (get a refund if one selection of your fivefold + accumulator lets you down) and are always updating their offers for the biggest matches and events such as the World Cup and Champions League.
Those of you who enjoy a bet on the horses are well catered for thanks to Betfred's Best Odds Guarantee which will pay you out at the price you take or the starting price, whichever is higher. They also regularly go non runner no bet on the biggest meetings while there are bonuses should you pick an all correct Lucky 15/31/63, Yankee, Canadian or Heinz.
Betfred have expanded beyond sports and horse racing betting in recent years. They have a host of offers for both new and current customers across their Casino, Live Casino, Lotto and Poker products. The pick of these sees new customers get 50 free spins when you open a new account for the Betfred Casino and a £10 bonus package when you try Betfred Poker for the first time.
The Betfred front page can look a little bewildering at first because of the sheer amount of information it contains. Once you get used to it though, it becomes clear that a great amount of thought has gone into the interface.
There is top navigation panel which allows you to quickly switch between the different sections of the Betfred site including a handy link to the latest promotions. The left hand panel has links to the most popular markets above a list of all the sports that Betfred cover while the right hand panel clearly displays the current tempting odds boosts. The rest of the homepage is given over to the current in-play markets.
Navigation works nice and quickly and once you get to the individual events the markets are clearly displayed and organised. The event pages of the biggest matches are further improved by the addition of key stats.
Generally speaking Betfred compare well with the competition when it comes to the odds they offer. That's especially true across the most popular betting events such as the Premier League where Betfred operate with an impressively small margin. There are upwards of 100 markets for the most high profile football matches and the traditional offering is supplemented by Betfred's #PickYourPunt innovation which allows punters to request their own odds.
The Watch Live section of Betfred's site is where you need to head if you're interested in watching the events you're betting on unfold. They currently allow customers to watch action from football, tennis, basketball and many more sports. Betfred customers can also watch horse racing and BAGS greyhound racing after placing a qualifying bet of just £/€1.
The ability to place bets quickly and reliably on the move is vital for bookies to have any chance of competing in the modern world and Betfred don't let themselves down in that respect. The main website is responsive so it works on different screen sizes and the mobile site looks great and works well. However, for the most reliable mobile betting experience it's best to download the impressive Betfred app which is available on both Android and iOS.
Betfred give you control over your betting thanks with their Cash Out feature. You can effectively trade the position of your singles and multiples bets across a number of sports including football, golf and horse racing. The Betfred Cash Out is excellent when you combine it with Betfred's comprehensive in-play betting offering or for when you have a multiple with selections spread across a longer period of time.
Betfred's holding company is registered in Gibraltar and as such is licenced by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner. Customers from Britain should take confidence from the fact that Betfred are also licenced and regulated by the Gambling Commission of Great Britain which means they have proven they have the funds to cover the potential payout on every bet they take.
Betfred support a host of different payment and withdrawal methods and have pretty strong security measures in place to ensure the safety of your money and to stop money laundering. Additionally, Betfred is a member of IBAS, the independent body who sort out disputes between punters and bookies. They are also affiliated with charities who support those who get into trouble with their betting.
If you have any queries or concerns it is simple to contact Betfred either through their dedicated phone line, email addresses and social media accounts. Mobile users have the extra option of contacting Betfred through their Live Chat feature which is very useful indeed.