888Sport have been winning over customers throughout Europe for many years now. However, there are still a lot of punters who have yet to see what they're all about. That's why we have put together all their key information, strengths and features in our 888Sport review which includes details of their £30 welcome bonus.
888 Holdings Plc is a multinational company operating a number of brands in gambling and online gaming. Such is the size of their operation and the success that 888 Holdings have had that they are listed on the London Stock Exchange which has helped them to invest heavily in each of their brands.
888Sport is arguably the most well-known of all the brands operating under the 888 Holdings umbrella. The sports betting arm of the holding company, 888Sport offer a world class sports betting experience to an impressive number of customers.
They've been focusing on the European market for a very long time but have moved into other markets in more recent times. The quality of 888Sport's betting offering was made clear when it was granted a license to provide online gaming in Nevada, becoming one of the first non-US companies to operate in that field inside the USA.
888Sport may be a very popular betting company but they are still trying their best to attract new customers. That's good news for those of you who don't already have an account with them as you can capitalise on a welcome bonus worth £30 in free bets.
All you have to do is follow one of the links for 888Sport on our site and open a new account, making sure to enter promo code 30f when prompted. Then, place a qualifying bet of at least £10 (£20 for each-way bets) at minimum odds of 1/2 (1.5 in decimal odds). Your free bets will be credited to your account after the qualifying bet is settled and you have seven days in which to use your free bets.
Once you've signed up and utilised your free bets it pays to keep an eye on the 'Special Offers' section of the 888Sport site. That's where you will find details of their promotions for current customers. 888Sport certainly rank well in this regard.
Those of you who enjoy placing accumulators can take advantage of money back offers which refund losing bets as a free bet when your football, horse or greyhound accas is let down by one selection. There are also bonuses of up to 50% on winning accas with five selections or more.
One of the reasons that 888Sport are so recognisable is their use of orange throughout the site and branding. The orange stands out wherever you see the 888Sport logo and it is in full use across their site where the brightness of the logo and betting highlights is contrasted with a dark background.
888Sport are one of a few online bookies who have decided to take a mobile first approach. That means they have got rid of the traditional desktop site and built a website that works on all screen sizes. The way that the latest in-play markets and betting highlights are presented on the site takes a little getting used to but it makes markets and prices easy to see and increased the speed of navigation.
Things are even better when you get to individual events. The most popular markets are displayed front and centre so you can get a bet on very quickly while 888Sport provide helpful statistics to inform your betting.
The reason that the 888Sport site looks the way it does is that it is powered by Kambi. They're a company who provide the software, data and design for sports betting sites and 888Sport have made full use of their services, including their markets and prices.
That means a few things for punters. On the positive side of things, 888Sport is able to draw on the size of Kambi's operation to offer a vast number of markets across a comprehensive selection of sports. The only drawback is that you'll often find 888Sport offering the same prices as other bookies such as Unibet and Grosvenor Sport. That's not too much of a worry though as the prices offered on 888Sport are very competitive.
888Sport offer their customers the chance to see horse racing from every track in Great Britain and Ireland through their 'Bet & Watch' feature. A qualifying bet of £1 is all that's required to watch the action as it unfolds.
As we've already mentioned, 888Sport understand the importance of mobile betting to their customers. As well as a website that works across every compatible device, 888Sport also have very good apps on iOS and Android platforms. By taking this mobile first approach, 888Sport ensure their customers have access to the full range of their offering whether they're at home, the office or on the move.
888Sport's Cash-Out feature gives their customers the chance to profit from their bet even before even before the event has ended. You can utilise this feature on pre-event and in-play markets and on both singles and multiples bets.
888Sport actually operates under the name of Cassava Enterprises. That company, which is a subsidiary of 888 Holdings, is headquartered in Gibraltar so it's there where it holds its licenses to operate as a bookmaker. As you'd expect, 888Sport also has licenses for every country it operates in including Britain where it comes under the jurisdiction of the Gambling Commission.
As well as proving to the regulatory bodies that they have the funds to pay out all winning bets, that they work hard to ensure the safety of customer payments and details and that they have procedures in place for any complaints, 888Sport are also affiliated with a number of bodies and charities to help customers who may get into trouble with their betting.
888Sport hope that they can sort any complaints, issues or questions that their customers may encounter long before they have to be taken up with a third party. To help in that regard they have a dedicated customer service team who are easily contactable by email and phone.