Bookies know that they must offer more than just a sportsbook to attract new customers in the competitive betting marketplace. The biggest bookies have diversified to offer different casino and gaming products but 32Red have gone about it the other way.
For years they operated one of the very best online casinos and decided to extend their reach into sports betting by setting up 32Red Sport. We've picked out just what they have to offer and detailed their welcome bonus in our 32Red Sport review.
32Red have won numerous awards since their formation in 2002. They are viewed by many as the gold standard when it comes to online casinos thanks to their offering of over 400 games, the huge prizes on offer and the technology they use to ensure the security of their customers' money and information.
32Red grew their customer base rapidly in the earlier years of their operation. That was due in part to the quality of their offering and also because of a number of acquisitions. The success of the company allowed them to invest heavily in their sportsbook offering which instantly lived up to the standards expected of 32Red.
Continued growth fuelled by buying even more companies continued until July of 2017 when Kindred Group added 32Red to a portfolio that already included Unibet among other brands. Kindred Group's knowledge of sports betting only improved 32Red Sport's offering and should ensure the sportsbook continues to go from strength to strength.
32Red have long offered new customers very generous sign up bonuses for their casino products but what about the 32Red Sport welcome bonus? Well, they've chosen to introduce their in-play betting offering to as many people as possible by offering all new customers a profit boost of up to 100% on their first in-play bet.
All you have to do is open an account with 32Red Sport via one of the links on our site. From there, make sure to add some funds to your new account and navigate to the in-play promotion. You have a choice of whether to take a 100% bonus on a max bet of £10, 90% on a max bet of £20, etc up to a 10% bonus on a max bet of £100. It's rare for a bookie to offer this sort of choice with their welcome bonus and the offers keep coming long after signing up with 32Red Sport.
For example, they offer daily price boosts across their horse racing offers and have several throughout the Premier League season. As you'd expect with 32Red Sport, you can also take advantage of a plethora of offers throughout their 32Red Casino, live casino, bingo and poker products.
The top of the 32Red Sport site is arranged like many other sportsbooks. You'll find a navigation panel to other products and sections of the site, log in and account information and links to the latest promotions.
Like many bookies, 32Red Sport utilise a left hand sidebar which details quick links to the biggest events and competitions and a list of all the sports they offer complete with the current number of markets that punters can choose from.
The bulk of the homepage is devoted to current in-play betting markets. These events are displayed with the latest score, some key stats and the prices of the match odds market but it is fair to say that it could all be presented more clearly.
The appearance is a lot better once you navigate to individual events and the design of the site does make that navigation very fast. The red and black that's long been a staple of the 32Red brand also look great.
The breadth and depth of 32Red Sport's betting markets has improved considerably since Kindred Group became involved in the day-to-day running. As mentioned above, they list the number of markets currently available in each sport, league and competition and you have to say the numbers are impressive.
An increasing number of those markets are being offered in-play which further allows 32Red Sport to compete with the more established bookies. Being part of a larger collective of brands has also helped in terms of the betting value that 32Red Sport offer. You'll regularly find that they are top price on the most popular markets even if their prices generally reflect those of Unibet, 888Sport and bookies operating on the same platform.
The lack of live streaming options via 32Red Sport is a shame especially given that Unibet are among the market leaders in this regard.
One of the best things about the 32Red Sport site is that it is fully responsive. That means it will work just as well on a desktop computer as a smart phone so you can genuinely utilise all the features of the site on the move. The dedicated 32Red Sport mobile site is well designed and reliable as are the apps for both Android and iOS devices.
32Red Sport customers have the option to secure profit from their bets even before the market is settled thanks to their Cash-Out feature. It's possible to trade out of any market which carries green the Cash-Out logo which is a major positive for 32Red Sport.
Like all of the brands operated by the Kindred Group, 32Red Sport is licensed by the Government of Gibraltar. That allows them to operate in a number of markets and territories and UK customers should be further reassured that 32Red Sport is also licensed and regulated by the Gambling Commission.
That 32Red Sport have gone through all these regulatory checks and balances is another positive and it also means they've been able to enter into partnerships with reputable bodies such as gambling charities and a host of payment providers including MasterCard, Visa, Paypal, Neteller and Skrill.
If you run into any problems with 32Red Sport you can quickly and easily get a resolution thanks to their dedicated customer support team. If the answer you're looking for is not in their comprehensive Help Centre then you can get in touch with an advisor thanks to their live chat feature.